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Some of the other larger deals linked to the NHL include some of the biggest brand names globally, with the likes of Apple, EA Sports, and PepsiCo.īusiness of NHL Analysis by Sponsors, 2022-2023 (%)įor more insights on sponsors in NHL 2022-23, download a free report sample Business of NHL Market Overview Annual Sponsorship Revenue The league’s centralized kit deal with the German brand, adidas, remains the biggest deal for the league for the 2022-23 season. The key brand sponsors in the NHL are adidas, EA Sports, Apple, Sportradar, Sweet, PepsiCo, SAP, DraftKings, Enterprise, Extreme Networks, Ticketmaster, Verizon, AWS, BetMGM, CAT, FandDuel, Molson, Upper Deck, Betway, and Betmgm Resorts among others. Unsurprisingly, the vast majority of its appeal is linked to the home market of the US and Canada which accounted for more than 77% of all deals for the 2022-23 season.īusiness of NHL Analysis by Brand Industry, 2022-2023 (%)įor more insights on brand industry in the NHL 2022-23, download a free report sample Business of NHL - Sponsors Of these deals, the gambling industry emerges as the most prevalent, with nine deals. The NHL has a very diverse portfolio with around 15 unique industries on display throughout. The key industry sectors in the NHL are gambling, financial services, consumer G&S, food, retail, technology, beverages, technology, industrial G&S, restaurant, automotive, clothing, travel & tourism, business services, energy & utilities, and telecommunications. To know more about broadcasting partners of NHL 2022-23, download a free report sample Business of NHL – Brand Industry Bally Sports remained the key regional broadcaster. The key broadcasting partners of the NHL are Bally Sports, New England Sports Network, MSG Networks, Sportsnet, NBC, Altitude Sports, and TSN among others. It offers a clear breakdown of the sponsorship and media deals linked to the teams.

The report also outlines the social media position of the main properties as well as ticketing revenue. The Business of National Hockey League (NHL) report gives a detailed overview of the commercial landscape from a league perspective.

The leagues’ 32 teams have a sponsorship portfolio to 63 in total which is five deals more in comparison to last season.

The annual sponsorship revenue from the National Football League (NFL) was estimated to be $450.2 million for the 2022-23 season. Business of National Hockey League (NHL) Report Overview
